Hi, I'm Jza Abbas. I write, build, and transform.

My work spans marketing leadership, Agile transformation, and cross-cultural insights. I challenge assumptions and explore what makes businesses and people thrive.

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About Me

I am a marketing strategist and Agile transformation specialist with expertise in building high-performing teams and implementing efficient marketing operations. My journey has taken me across industries—from research consulting to tech marketing—shaping my perspective on business, culture, and change.

Beyond my professional roles, I write about culture, identity, and resilience, offering reflections on navigating systems and meaningful work.

Highlights

Marketing & Agile Transformation: Award-winning marketing leader, Agile coach, and team strategist.

Thought Leadership & Writing Exploring business, culture, and change through writing & storytelling.

Published Author: Writer of the mindfulness journal Connecting to Self.

Mindfulness Coach: Helping individuals cultivate awareness, presence, and inner balance.

Entrepreneurial Experience: Ex-business owner of the wellness brand SpiritMynd.